There’s a new alcoholic beverage that 19 state attorneys general are trying to ban. No, it’s not Four Loko, which already significantly changed its product due to an FDA concern. The new drink being criticized is called Blast by Colt 45, which is manufactured by Pabst Brewing Company.
According to CBS News, the drink has a 12 percent alcohol content and is packaged in single 23-ounce cans. Massachusetts Attorney General Martha Coakley has said that one can of Blast is equivalent to drinking five beers. Five beers in a single serving can obviously cause significant impairment. Blast has even been nicknamed “binge in a can” on its Internet ads.
Reuters reports that California Attorney General Kamala D. Harris was among the group of attorneys general to express concerns about Blast in a letter to the CEO of Pabst Brewing Company. Together, the attorneys general are urging the Blast manufacturer to reduce the alcohol content of the malt beverage.
There's also the concern that Pabst Brewing Company is marketing Blast to a young audience, consisting of people under the age of 21. Yet Pabst Brewing has denied this claim and has issued a statement saying that Blast is only meant to be consumed by those above legal drinking age.
Driving safety is among the top concerns when it comes to selling large cans of a drink with a high percentage of alcohol. It's possible that we'll be seeing more binge drinking, DUI arrests and drunk driving accidents if people drink beverages like Blast irresponsibly.
Related Resources:
- Find a Los Angeles DUI Attorney (FindLaw)
- Underage Drinking Continues to Plague Colleges (FindLaw KnowledgeBase)
- Arizona AG Tom Horne Takes Stance Against Blast By Colt 45 (Phoenix DUI Blog)
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